7 Ways Online Marketing Can Increase Brand Awareness

Are you finding ways to leverage online marketing to increase brand awareness?

Advertising and promoting your business can be expensive, so many coaches and small business owners rely on word-of-mouth marketing. Even though this plan might work, it will take time to get more customers. Brand awareness doesn’t happen overnight, so it’s a good use of your time to make a plan from the start.

Effectively planned and executed online marketing may yield remarkable results on a little budget. 

First, here are 4 things you need to remember and implement to get the best results: 

1. Be yourself, not your company. People are looking to build a relationship with you, not your business. They still want to know, like, and trust you. Give them a chance to do so. 
2. Be social. Social media is meant to be social so make sure you are engaging and having conversations. Think of it like a cocktail party. You wouldn’t walk in giving out your business card before you got to know each other. Respond to people and let them feel like they are interacting with you.  
3. Make it conversational. Open it open to a conversation where people can chime in and talk to you. Instead of speaking to everyone write as if you are speaking to only one person.  They will feel like you are talking to them personally. 
4. Make it easy to share. Give so much value that people want to share your posts with others. Encourage them to do so. 

Consider the following advantages web marketing to increase brand awareness:   

1. Go Social. This is the easiest and it can be free. Identify what social media platforms your ideal client is visiting and make sure you are there. There is no need to be on Twitter if they live on Instagram. Do your homework and find out where they are and make it a daily habit to show up and give value.  
2. Accurately track your return on investment (ROI). Using traditional marketing strategies such as print or billboard adverts, it can be tough to measure your return on investment at times.
   • Using tools such as Google Analytics attached to your website or landing pages, you may determine the amount of traffic and sales generated by each of your online adverts through internet marketing. 
   • Bit.ly is another great tool to use to track the number of clicks and from where when promoting an event to a zoom webinar.  
3. Gain sales and earnings rapidly. Using Pay-Per-Click (PPC) marketing, it’s feasible to observe rapid sales and profits. By selecting specific long-tail keywords, pay-per-click advertising enables you to present adverts that are specifically suited to your target audience.
   • Your advertisements will then be displayed whenever someone searches for the specified term on a specific search engine, such as Google. You can also do Facebook ads to drive traffic to a landing page, group or website.
   • There is the possibility for rapid income, but there is also the chance of substantial losses if the advertising is not put up properly. When you’re new to pay-per-click (PPC) advertising, it might be quite advantageous to consult an expert.
4. Free advertising, and marketing for your services. Search Engine Optimization, or SEO, is a more long-term strategy, but if done effectively, your website may rank at the top of search engines for free. This will increase the number of qualified visitors to your website.
   • This strategy may be free, but it is be competitive, therefore many businesses employ a professional to optimize their website to reach top rankings. If your website is effective at turning visitors into customers, it may be worthwhile to engage an expert to obtain the top ranking. 
5. Develop consumer loyalty. Since your website never sleeps, you can build your business 24 hours a day, seven days a week with internet marketing. On a daily (and nightly) basis, millions of people utilize the internet.
   • You will be able to establish brand reputation, awareness, customer loyalty, and new customers if you can reach out to these individuals and offer real-time feedback and interaction.  
   • As your consumer base grows, your sales and income will also expand. 
6. Target numerous devices. Most individuals now access the internet through their mobile devices. Nonetheless, you should continue to target desktop, tablet and mobile consumers. Online marketing enables the targeting of many devices.
   • When making your website and ads, you can choose the people you want to reach and the things they like. Increasing conversion rates by focusing on their devices will help.
7. Make yourself a worldwide local business. You may advertise your business and services globally through web marketing. It’s as though the entire globe has landed in your backyard!

The internet is a potent instrument that provides limitless ways to increase brand awareness. With web marketing, you can establish an audience, interact with prospective clients, generate more sales, and increase your revenues. Online marketing may provide your coaching business with the bright future you envision. 

Kindly contact us if you require assistance. We can help you deliver impressive results with online marketing. Looking to grow your brand now schedule a call and get started.