How to Stand Out in an MLM With Personal Branding

Personal branding is something that every MLM businessperson should be aware of but never taught. You get started in an MLM and you are told to follow suit with what everyone else is doing putting you in a sea of mediocrity. There is nothing unique about you and people do not know the benefit of working with you versus someone else doing the same thing. You want to stand out with your own personal branding.

It is essential to market everything associated with your business, including yourself. People will purchase from you because of who you are, not just what you’re selling. Know that you are marketing the solution you will solve for your client and not the product. That is the secret to success.  

It is common knowledge that people purchase from those they know, like, and trust. Even if a prospect is enthusiastic about what your product can do for him, a significant portion of his choice is based on you. So, let’s examine how you can build your personal branding:

1. Create your image.

   Putting your name and face on everything you do is not sufficient. You must choose the image you wish to project. It should be you, but it should highlight your integrity and strengths. How do you want prospective clients to perceive you?

   • In your marketing materials, everything you say and do should reflect your image. This includes every email you send, the letterhead for your business, and every conversation you have. Maintain that image’s consistency. 
   • Give this some serious consideration. Consider the kind of individual with whom you would like to conduct business. That is the type of individual you aspire to be. This is the impression you wish for others to have of you. 

2. Get yourself noticed. 

   Include yourself in the marketing of your product whenever you’re doing it. The two are inextricably linked.

   • Send regular updates to all your clients and prospects. Inform them of what you are doing and what is occurring. They are more likely to purchase from you if they like you. Provide a reason for them to like you by giving real value on a regular basis. Not making it about you but sharing things that will help them. 
   • Create and publish relevant articles online. Then, send links to these articles to the individuals. 
   • Participate in industry events whenever possible. Shake some hands. Give a talk. Distribute flyers. Make some friends. Do everything possible to avoid being a nuisance. 

3. Become an expert on something.

   For instance, establish yourself as an authority on building an email list or a strong downline organization. It is simpler to become an authority on one subject than on ten. Once you are considered an expert on one aspect of MLM, it is assumed that you are an expert on all aspects of MLM.

   • Being considered an expert confers considerable authority. There is no better way to increase your reputation among other marketers. 
   • Another benefit is that marketers enjoy purchasing information. Sell them products that can help them build their business based on your expertise. You may even earn more money doing this than with your own MLM business. 

4. Be part of your community.

   Volunteer. Join your local business chamber. Find a worthwhile cause to which you can contribute your time. In addition to being a good person, you are also promoting your brand in a very positive manner. This makes for excellent content for your website or email updates.

Conclusion

If you can’t sell yourself, selling your products is extremely difficult. Develop your personal brand and make it a part of your life. Consider every interaction as a chance to present yourself in a manner consistent with the image you wish to project. 

Spread the word (tactfully) throughout your community about how great you and your business are. In addition to marketing your products, you must also market yourself. Consider your image carefully; it is essential to your success. 

When your personal brand improves, so do your sales, and as a result, your business grows! 

Kindly contact us if you require assistance. We can help you build your brand and expand your business.