Having a Hard Time Standing Out – Riches In The Niches
Are you tired of feeling like you’re spinning your wheels in your coaching business, constantly hustling for new clients, and struggling to make ends meet? It’s time to tap into the power of the “Riches in the Niches” strategy and hone in on your ideal client avatar.
Here’s the thing, when you try to be everything to everyone, you end up being nothing to no one. But when you focus on a specific niche and become the go-to expert in that area, the money starts flowing in. Just look at Tony Robbins, he’s the “personal development guy” and charges premium prices for his services because he has positioned himself as the expert in that niche.
So, how do you find your ideal client avatar and niche? First, think about your own passions and expertise. What do you love to talk about and help people with? Next, consider the demographics of your current successful clients. What do they have in common? Age, gender, income, pain points? Once you have a clear picture of your ideal client, you can then create a specific message and marketing strategy that speaks directly to them.
But it’s not just about finding your niche, it’s about dominating it.
Here are a few actionable tips to help you do just that:
- Create a signature program or service that addresses the specific pain points and desires of your ideal client.
- Use social proof and case studies to showcase the success of your previous clients in that niche.
- Network and collaborate with other experts in your niche to expand your reach and credibility.
But don’t just take our word for it, let’s look at an example of how this strategy has played out in the real world. In the book “How to Build a 7-Figure Coaching Business” I share the story of a coach who was struggling to make a name for herself in the competitive health and wellness space. She was constantly lowering her prices and offering discounts just to get clients. But once she found her niche, working with busy professionals who wanted to improve their health and productivity, she was able to charge premium prices and fill her calendar with high-paying clients.
Don’t waste another day feeling stuck and uncertain in your coaching business. Take control of your niche and ideal client avatar and start seeing the financial success you deserve. If you want to take your coaching business to the next level and need help with this process, schedule a strategy session now at www.callwithlisa.com.
March 4, 2023 @ 8:24 am
I am a financial adviser and would be very interested to be shown ways to create a niche, which would show a community of interests.