While building an online coaching business or consultancy is alluring, there’s immense value in monetizing your expertise offline too. In-person events like workshops, retreats and immersions create meaningful client experiences while diversifying your revenue streams. If done right, hosting live events can be incredibly lucrative and impactful.
Engaging Learning Experiences:
From small group workshops to large-scale seminars, events allow you to share and monetize expertise offline in a powerful way not replicable digitally. Attendees interact with you and each other, ask questions in real-time, and leave inspired by an intimate, transformative experience.
Business Benefits of Hosting Live Events:
Hosting live events also provides advantages from a business standpoint. To monetize expertise offline, host exclusive live events and workshops at premium prices to highlight your authority, create upsell chances, and attract coaching clients, while building your email list for wider reach and establishing lasting credibility through direct interactions.
When hosting your own events:
Choose venues matching your positioning – To monetize expertise offline, consider organizing events in upscale hotels, retreat centers, and coworking spaces, while avoiding anything that looks amateurish.
Promote early and often through your website, email lists, and social media. Run targeted ads. Recruit affiliates and partners.
Curate value-packed agendas with breakout sessions. Recruit other experts to contribute. Schedule structured networking.
Make the experience special. To monetize expertise offline, have professional materials, signage, merch, badges, etc., and arrange exceptional food, activities, and entertainment.
Capture video testimonials and photos. Repurpose content across your marketing. Follow up with surveys to improve future events.
Expanding Reach and Revenue through Public Speaking:
You can also monetize expertise offline and grow your reach and revenue by speaking at established industry conferences and corporate training programs. Position yourself as a thought leader speaker by building relationships with event organizers and submitting speaker proposals.
While in-person events require effort to organize, their payoff for brand building, lead generation and revenue can be immense. Schedule a call with me at www.callwithlisa.com to connect and explore how workshops, retreats and live events can work synergistically with your digital coaching services to provide incredible value while growing your business and income.