Lead magnets come in various formats, but one of the most effective is a book. By offering a high-value offer in the form of a book, potential clients can learn new tips and tricks while also qualifying themselves as great potential client for your business.
Examples of this strategy in action include my own books, “FINE to FAB”, “Brand You Become The Expert”, and “How to Build a 7-Figure Coaching Business”, which all hit #1 bestseller status and led to appearances on major news networks such as ABC, CBS, NBC, FOX, The CW, and my own TED Talk.
- Use a book as a lead magnet to promote your business and provide solutions to clients’ problems.
- Address potential clients’ questions and concerns in your book to make it more compelling and relatable.
- Include a clear call to action (CTA) in your book to encourage readers to take the next step towards working with you.
While other lead magnets may generate more leads, a book positions you as a credible authority in your market and helps to filter and qualify the best clients for your business.
Additionally, a book can serve as a powerful marketing tool for your business. Establish trust and credibility with potential clients by presenting yourself as an expert and offering valuable information. This can lead to more opportunities for business, such as speaking engagements, consulting, and media appearances.
A book can demonstrate your unique problem-solving perspective, differentiating you from competitors and generating leads through offering free samples in exchange for contact information.
Overall, a book can serve as a potent lead magnet and establish you as a thought leader in your industry. If you’re considering creating a lead magnet, consider writing a book as an effective way to get clients and grow your business.
I can help you write a book and increase your leads as well. Kindly contact us if you require assistance. Please visit www.CallwithLisa.com to schedule a call.